4.8/5 Rated

Brightening Daily Serum

Powered by high-performance actives, this radiance-boosting serum helps reduce the appearance of uneven tone while supporting collagen and strengthening the skin’s antioxidant defences. Lightweight, fast-absorbing, and designed to restore clarity and luminosity.

Evens skin tone and reduces hyperpigmentation
Evens skin tone and reduces hyperpigmentation
Boosts collagen production
Boosts collagen production
Provides intense hydration
Provides intense hydration
I absolutely loved the whole range! The night cream felt so decadent – it was like having a luxury facial at home. Within a few weeks I noticed a distinct difference around my eyes.

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Free Delivery On Subscribed Orders
Free Delivery On Subscribed Orders
Same-Day Dispatch on Orders Before 2 pm
Same-Day Dispatch on Orders Before 2 pm
Flexible Payment Options
Flexible Payment Options

Even tone. Radiance restored.

This high-performance serum works beneath the surface to help counteract hyperpigmentation, restoring radiance where your skin may have dulled, become fatigued or lost clarity with time.

Our proprietary active BFE-01, is clinically shown to help preserve collagen and protect skin from inflammatory triggers that accelerate pigmentation, laxity and dullness.
Serums are designed to deliver potency where it matters most. With a smaller molecular structure than moisturisers, they absorb faster and deeper, carrying our highest concentration of BFE-01 directly where collagen degradation begins.

Think of it as your first line of defence: targeted, intelligent, intensive. Supercharged with Vitamin C, Niacinamide and Marine Bioferments, this specialist helps reduce the
appearance of uneven tone, boost antioxidant defences and restore your skin’s inner vitality.

Gently fragranced with a blend of Frankincense and Cedarwood created uniquely for our brand. Lightweight, fast-absorbing and clinically aligned, this is radiance you can rely on.

Shipping Options:

UK 24 hours, Next Day - Tracked. £4.95

UK 48 hours, 2 Day - Tracked. £2.95

Order by 2pm UK. Orders placed after this time will be shipped the next day.

Apply morning and evening before our Renewal Day Cream or Rejuvenating Night Cream. Follow with sun protection when used during the day.

Aqua (Water), Glycerin, Coco-Caprylate/Caprate, Ethyl Macadamiate, Boswellia Frereana Resin Extract, Caprylic/Capric Triglyceride, C12-15 Alkyl Benzoate, Cetearyl Alcohol, Dimethicone, Phenoxyethanol, Parfum, Carthamus Tinctorius (Safflower) Seed Oil, Sodium Stearoyl Glutamate, Brassica Campestris (Rapeseed) Seed Oil, Butylene Glycol, Allantoin, Hydroxyacetophenone, Sclerotium Gum, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Gluconate, Glycyrrhiza Glabra (Licorice) Root Extract, Polyglyceryl-3 Diisostearate, Tocopherol, Citric Acid, Ethylhexylglycerin, Spilanthes Acmella Flower/Leaf/Stem Extract, Astragalus Membranaceus Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Althaea Officinalis Root Extract, Oryza Sativa (Rice) Bran Extract, Carbomer, Coco-Glucoside, Ubiquinone, Malic Acid, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Linalool, Alpha-isomethyl Ionone, Citronellol, Hydroxycitronellal, Coumarin, Limonene.

Pairs Well With

Numbers Don't Lie

95%
After the first application skin feels hydrated
93%
After 2 weeks skin feels less dry
76%
After 2 weeks skin feels plumper
75%
After 2 weeks skin feels more youthful

*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023

BFE-01 (Boswellia Frereana Frankincense)

Known to improve skin texture, reduce the appearance of wrinkles, improve skin firmness and elasticity, improve skin clarity, radiance and hydration.

Matrixyl 3000

This tetrapeptide reduces wrinkle depth and density, increases skin elasticity, has a lifting effect and evens skin tone.

Vitamin E

A powerful antioxidant that protects the skin barrier, and protects the skin from UV damage, blue light and pollution.
Brightening Daily Face Serum

Allantoin

Increases the water bound to the skin’s intercellular matrix. Known for its skin hydration, soothing and repair properties.

Marshmallow, Rice Bran and Liquorice

These plant extracts brighten and increase skin luminance, and reduce the appearance of dark spots.

Botanical Nourishing Blend

Together visibly improves wrinkle reduction, provides immediate and long term tightening of the skin, and significantly decreases wrinkle depth while improving the skin’s structure.

What To Expect?

Independent 2-week user study of 80 women aged 45+. 8-week clinical study of 30 women aged 35+.

In First Use 01
  1. Instant hydration and a softer, smoother feel.
By Week 2 02
  1. Skin feels less dry and noticeably plumper.
  2. Skin looks more youthful and feels hydrated.

Independent 2-week user study of 80 women aged 45+. 8-week clinical study of 30 women aged 35+.

Customer Reviews

Complete Your Skincare Routine

Complete Your Skincare Routine

Maydi brightening daily serum bottle with natural elements in the background

1. Brightening Daily Serum

Apply to clean skin to boost radiance and prep for moisturiser.

Maydi+ Renewal Day Cream jar on a neutral background with decorative elements best seller and clinically proven.

2. Renewal Day Cream

Smooth evenly over face and neck for hydration and daytime protection.

Peptide Eye Cream

Gently tap around the eye area to reduce puffiness and fine lines.

Maydi brightening daily serum bottle with natural elements in the background

1. Brightening Daily Serum

Apply to clean skin to boost radiance and prep for moisturiser.

Rejuvenating Night Cream - High performance retinol cream

2. Rejuvenating Night Cream

Smooth evenly over face and neck for hydration and protection.

3. Peptide Eye Cream

Gently tap around the eye area to reduce puffiness and fine lines.

Maydi brightening daily serum bottle with natural elements in the background

1. Brightening Daily Serum

Apply to clean skin to boost radiance and prep for moisturiser.

Maydl+ hydrating treatment mask jar on a natural stone background

2. Hydrating Treatment Mask

Apply to clean skin to deeply hydrate and soften the skin.

UGC Reviews

Frequently Asked Questions

Each product description within our online store lists the full ingredients of each product, plus the ingredient lists are printed on each product carton. If you have any questions about the ingredients in our products, please contact us via the chat or email us athello@maydiplus.com.

Yes, all of our products are suitable for vegans as none of them contain any animal derived ingredients including honey and beeswax.

We recommend using our Rejuvenating Night cream at night only as it contains Retinoids, a vitamin A derivative which can be unstable in UV light so works more effectively at night.  Retinoids also make skin more susceptible to sunburn so it’s important that you wear sunscreen during the day when using the Rejuvenating Night Cream. 

If you prefer a night cream without retinol we recommend using our Hydrating Treatment Mask as a night cream instead. If you have questions about our products please contact us at hello@maydiplus.com

  • Yes, our glass bottles and jars and lids are recyclable and can be placed in your recycling bin for regular home collection. The exception to this is the serum pump which is not recyclable. Our supplier is developing a recyclable solution which we plan to switch to at our next manufacturing run. 
  • We are so excited for you to receive your products! We aim to process all orders for shipment within 1-2 business days. You will receive an order confirmation and a shipping confirmation email that contains your tracking information. If you're in the UK, your order usually arrives in 3-5 business days. If you're in the rest of Europe, your order usually arrives in 7-15 business days. For orders going to the rest of the world, please allow 10-25 business days.
  • If you have not received your order in the usual time as specified above, don't worry as delays do occasionally occur. Order processing times may be slightly longer than usual at the moment, due to increased order volumes. We apologise for any inconvenience.
    For more questions on shipping, please visit our Shipping & Returns page.

Upon the shipment of your order, you would have received a shipping confirmation email that contains a link to track your order.

Yes, we offer free shipping for large UK orders, and run special free shipping promotions from time to time. Check the cart when you check out to see the current offer on free shipping.

Yes, we ship our products all over the globe.

Please note that free shipping is not applicable for international orders and that shipping rates could vary depending on your region.

Yes, we offer refunds where goods arrive damaged.

Please contact us at hello@maydiplus.com and include a photo of the damage and include your order number.

We hope you love our skincare. If you wish to return a product please contact us at hello@maydiplus.com