The Science Behind Maydi+

Elevating Skincare with Advanced Innovation

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OUR SCIENTIFIC APPROACH

  • Researching the life journey of skin and the characteristics of ageing skin
  • Developing expert formulations targeted at mid-life skin, powered by the active ingredients in frankincense and enhanced with world leading ingredients
  • Proving that MAYDI+™ works with independent clinical testing and user trials

Increased Elasticity

Improved Skin Firmness

Reduced deep lines

More hydrated

Easily absorbed

Results in 4 weeks

POWERFUL Frankincense

POWERFUL Frankincense

Our key ingredient, Frankincense (Boswellia frereana), is scientifically proven to inhibit collagen breakdown, helping to maintain the skin’s structure and reduce visible signs of aging.

Proven Actives

Proven Actives

Every product is packed with clinically tested, results-driven active ingredients, including Retinol, Peptides, Tripeptides, Vitamin C, Argireline Amplified, Panthenol, and Plankton Extract. These deliver targeted benefits for visibly healthier, more radiant skin.

Botanical Extracts

Botanical Extracts

We harness the power of nature with naturally derived plant-based ingredients such as Aloe Vera, Jojoba, Shea Butter, Julibrissin Bark Extract, and Sunflower Seed Oil. These botanical extracts soothe, nourish, and enhance the skin’s natural resilience.

Performance Formulations

Performance Formulations

We believe in results. Our award-winning skincare development team created the MAYDI+ range using a precise blend of peptides, botanical extracts, and clinically proven actives. We chose to include a mixture of peptide, naturally derived plant extracts and well-known ingredients to work in combination with the Boswellia frereana. Every ingredient was chosen specifically for it’s function and to support the hero ingredient, Frankincense”.

Proven results

Part of our scientific approach to developing this advanced range of skincare products was demonstrating the efficacy of the active ingredients and proving that each formulation made a significant improvement to mid-life skin.

Independent clinical testing and consumer trials confirmed the real-world results of MAYDI+™ on women aged 45 plus.

  • Skin elasticity increased by up to 80% after 8 weeks*
  • Skin firmness increased by up to 40% after 8 weeks*
  • Wrinkle depth reduced by up to 19% after 4 weeks*

*Test panel of 35 women aged 35 years+ over an 8 week period.

  • Skin felt less dry 97%*
  • Skin looks and feels smoother 86%*
  • Skin felt firmer 83%*
  • Skin redness was reduced 83%*

*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023

  • Skin felt immediately hydrated 96%*
  • Skin felt immediately soothed 93%*
  • Skin feels softer 94%*
  • Skin looks and feels firmer 82%*

*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.

  • Skin felt soothed, comfortable, and nourished 90%*
  • Skin around eyes looked more radiant 80%* 
  • Skin looked healthier 85%*

*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.

  • After the first application skin feels hydrated 95%* 
  • After 2 weeks skin feels less dry 93%*
  • After 2 weeks skin feels plumper 76%*
  • After 2 weeks skin feels more youthful 75%*

*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.

  • Skin felt soothed comfortable and nourished 90%* 
  • Lightweight and easily absorbed 87%* 
  • Skin looked healthier 85%* 

*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.

Thinner SKin

Declining oestrogen levels contribute to thinner, more fragile skin, making it more prone to bruising and damage.

Dryness

Aging skin loses its ability to retain moisture, leading to dryness and discomfort.

Slower Healing

The skin’s ability to repair itself diminishes over time, resulting in slower wound healing.

Facial Hair

Hormonal shifts can lead to increased facial hair growth for some women.

Collagen Loss

Aging reduces collagen, causing sagging, wrinkles, puffiness, and larger pores.

pH Changes

The skin’s pH balance shifts, making it more sensitive and prone to irritation, redness, and rashes.

Visible Signs of Aging

With reduced collagen and elastin, signs like sagging, fine lines, and wrinkles become more pronounced.

Hot Flashes

Common during perimenopause, hot flashes can temporarily affect the skin’s appearance and comfort.