The Science Behind Maydi+
Elevating Skincare with Advanced Innovation
OUR SCIENTIFIC APPROACH
- Researching the life journey of skin and the characteristics of ageing skin
- Developing expert formulations targeted at mid-life skin, powered by the active ingredients in frankincense and enhanced with world leading ingredients
- Proving that MAYDI+™ works with independent clinical testing and user trials
Increased Elasticity
Improved Skin Firmness
Reduced deep lines
More hydrated
Easily absorbed
Results in 4 weeks
POWERFUL Frankincense
Our key ingredient, Frankincense (Boswellia frereana), is scientifically proven to inhibit collagen breakdown, helping to maintain the skin’s structure and reduce visible signs of aging.
Proven Actives
Every product is packed with clinically tested, results-driven active ingredients, including Retinol, Peptides, Tripeptides, Vitamin C, Argireline Amplified, Panthenol, and Plankton Extract. These deliver targeted benefits for visibly healthier, more radiant skin.
Botanical Extracts
We harness the power of nature with naturally derived plant-based ingredients such as Aloe Vera, Jojoba, Shea Butter, Julibrissin Bark Extract, and Sunflower Seed Oil. These botanical extracts soothe, nourish, and enhance the skin’s natural resilience.
Performance Formulations
We believe in results. Our award-winning skincare development team created the MAYDI+ range using a precise blend of peptides, botanical extracts, and clinically proven actives. We chose to include a mixture of peptide, naturally derived plant extracts and well-known ingredients to work in combination with the Boswellia frereana. Every ingredient was chosen specifically for it’s function and to support the hero ingredient, Frankincense”.
Proven results
Part of our scientific approach to developing this advanced range of skincare products was demonstrating the efficacy of the active ingredients and proving that each formulation made a significant improvement to mid-life skin.
Independent clinical testing and consumer trials confirmed the real-world results of MAYDI+™ on women aged 45 plus.
- Skin elasticity increased by up to 80% after 8 weeks*
- Skin firmness increased by up to 40% after 8 weeks*
- Wrinkle depth reduced by up to 19% after 4 weeks*
*Test panel of 35 women aged 35 years+ over an 8 week period.
- Skin felt less dry 97%*
- Skin looks and feels smoother 86%*
- Skin felt firmer 83%*
- Skin redness was reduced 83%*
*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023
- Skin felt immediately hydrated 96%*
- Skin felt immediately soothed 93%*
- Skin feels softer 94%*
- Skin looks and feels firmer 82%*
*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.
- Skin felt soothed, comfortable, and nourished 90%*
- Skin around eyes looked more radiant 80%*
- Skin looked healthier 85%*
*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.
- After the first application skin feels hydrated 95%*
- After 2 weeks skin feels less dry 93%*
- After 2 weeks skin feels plumper 76%*
- After 2 weeks skin feels more youthful 75%*
*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.
- Skin felt soothed comfortable and nourished 90%*
- Lightweight and easily absorbed 87%*
- Skin looked healthier 85%*
*User panel of 80 women 45 years+ over a 2 week period. Conducted in an independent user trial study in 2023.