Why Midlife Skin Needs Different Night Care
As we move through our forties and fifties, our skin begins to behave differently.
Hormonal shifts, environmental exposure and natural decline in our collagen levels all contribute to changes in our skin texture, hydration and elasticity, meaning our skin loses it’s bounce. Which means when we look into the mirror we start to notice lack of definition and some sagging around the jawline. Our make-up may not glide on as easily as our skin becomes drier and some rough patches may appear and we start to notice lines and wrinkles around the facial expression areas such as the mouth, eyes and forehead.
These shifts make night-time skincare particularly important.
What Changes in Midlife Skin?
During midlife the skin may experience:
• Reduced collagen production
• Increased dryness
• Slower cellular renewal
• Greater sensitivity
Supporting the skin overnight helps reinforce its natural repair processes. Our skin is more relaxed at night while we sleep, and so night time skincare treatments can do their work effectively.
A Night Cream Designed for Skin Longevity
The MAYDI+ Rejuvenating Night Cream has been developed to support skin through these changes.
Key ingredients include:
• BFE-01, our proprietary Frankincense derived bioactive, designed to help preserve collagen, and special as we are the only skincare brand in the world to include this ground breaking bioactive in our products. In fact, we registered the INCI name and worked to have it FairWild certified for sustainability.
• Ceramides, to reinforce the skin barrier, filling the gaps in the skin lipid layer to protect dry, sensitive and ageing skin from moisture loss.
• Retinoid technology, to promote collagen production, accelerate skin cell turnover and minimise the appearance of fine lines and pigmentation.
• Hydrating actives, to restore moisture balance and prevent your skin from dryness.
These ingredients work together within the Sanavive™ Longevity System, a biologically intelligent approach to supporting skin vitality over time. They also have been chosen to work with your body's natural circadian rhythm giving you effective skincare while you sleep. So if you are looking in the mirror and noticing some of these signs then maybe it’s time to review your night time skincare products.
Discover the Overnight Ritual →
To learn more about how retinoids and retinol can help give smoother firmer skin, read here.